Marketing Biometric Data Collection, Convenience or Enslavement?
All the talk surrounding biometric data collection and the building of massive databases of palm and iris scans and even facial recognition is not being welcomed with open arms by most people. There are some people that may see the storage of biometric data as a convenience, a step beyond the RFID chips and a needed tool to create a cashless society. On the other hand, many more perceive this biometric collection as a further invasion of privacy, no matter if data is housed by a government entity or in a corporation’s possession for uses of marketing, banking or other uses. After numerous whistleblowers in recent years, the Edward Snowden information regarding the NSA Surveillance State has finally opened the eyes of many people as to how little privacy they actually have.
So with the current concern over privacy the thought of people lining up to surrender their biometric data would seem rather unlikely. Unlikely yes, impossible, never impossible. Times like this call for creativity, time to call in the marketing folks. Selling the idea of biometric data collection as cool, convenient and the trending thing to do I am sure they will get some people, mostly young people, to sign up. Watch this video below and see if you are inspired to join the “in crowd” with this new up and coming trend they are hoping to promote. The company UNIQUL states “The world ‘s first face-recognition payment system is out there. Take a look!”
Published by UNIQUL
From the video description: “The world ‘s first face-recognition payment system is out there. Take a look! Follow and join us to watch the revolution:”
H/T to Barbara for sharing the video link.